Chuck stars Zachary Levi and Adam Baldwin came up with a  unique way to help the fortunes of their on-the-bubble show by taking a fan’s suggestion and leading 400 convention goers to a Birmingham Subway outlet to show their leading advertiser that Chuck deserves to survive.

Falling ratings have threatened to cancel the show, which features a sales assistant whose brain is accidentally loaded with government secrets, but fan Wendy Farrington had the unique idea of getting fans to follow the money and show the sandwich franchise Subway that the show they were sponsoring had an audience. She presented the idea to Zachary Levi who plays the titular character Chuck Bartowski at Starfury conventions T1 event in Birmingham, UK. Levi and Adam Baldwin (Casey) then asked the hundreds of con attendees to follow them on en masse to the local Subway.

Levi, who described the show as “On the good side of the bubble”, even got behind the counter and helped out the besieged staff of the outlet in the Birmingham NEC exhibition centre, staying until the very last fan was served. 

We were in attendance at the foody flash mob and Chuck-hungry fans.

Zachary Levi in Subway – Birmingham, NEC, UK