EXCLUSIVE: Chuck stars lead 400 fans to Subway to save show

Chuck stars Zachary Levi and Adam Baldwin came up with a  unique way to help the fortunes of their on-the-bubble show by taking a fan’s suggestion and leading 400 convention goers to a Birmingham Subway outlet to show their leading advertiser that Chuck deserves to survive.

Falling ratings have threatened to cancel the show, which features a sales assistant whose brain is accidentally loaded with government secrets, but fan Wendy Farrington had the unique idea of getting fans to follow the money and show the sandwich franchise Subway that the show they were sponsoring had an audience. She presented the idea to Zachary Levi who plays the titular character Chuck Bartowski at Starfury conventions T1 event in Birmingham, UK. Levi and Adam Baldwin (Casey) then asked the hundreds of con attendees to follow them on en masse to the local Subway.

Levi, who described the show as “On the good side of the bubble”, even got behind the counter and helped out the besieged staff of the outlet in the Birmingham NEC exhibition centre, staying until the very last fan was served. 

We were in attendance at the foody flash mob and Chuck-hungry fans.

 Zachary Levin in Subway

Zachary Levi in Subway – Birmingham, NEC, UK

About Kirsty Walker

Kirsty Walker is a University of Manchester graduate with possibly their most pointless degree - Television Production. She is the content editor for End of Show and has contributed one chapter to True Blood : The Fangbanger's Guide for Smartpop Books and two words to Morgan Spurlock's 'Comic Con Episode 4 : A Fans Hope. She also once came third on The Weakest Link, and is therefore Runcorn's most successful media professional.

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Posted by on April 26, 2009. Filed under Chuck,Featured,Headline,News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.